Is There Anybody Out There? The Myths and Mysteries of SEO.
You’re happy with your website, you think it looks great, your friends and customers say it’s great and everything seems to work BUT nobody new seems to be turning up. You’re not getting many calls, emails or enquiries and a few people may have said they couldn’t find you online. Your website seems lost in the digital jungle undergrowth.
Perhaps you look at your website statistics and see you have lots of visitors but nobody sticks around, you may notice that you have a very high ‘bounce rate‘ but don’t know if that is a good or bad thing.
The most likely reason for these events is that you have a problem with your Search Engine Optimisation – SEO. It could be missing completely, simply not strong enough or worst of all – wrong.
SEO is all the elements that search engines like Google and Bing and ranking authorities such as Moz use to evaluate and rank your website and thereby decide how relevant it is to show in the search results for any search query a user makes.
Good SEO is not platform dependant, it is simply not true that one CMS (Content Management System – i.e. website platform) is better than others for getting good SEO results – it’s a complete myth. What defines good SEO is a combination of factors, one of which is speed – so if your platform is slow, that will effect your SEO but that is usually only a problem with free solutions, when you are placed on a server with many other free service users.
Makes sense right? I am more than happy to take questions on this topic!
What Your Business Needs to Know About SEO is an article I wrote a while back now, and I still send it to people asking about SEO on a daily basis. Please do give it a read if you’d like to understand a bit more about how SEO works. One important fact to understand is that most SEO improvements take a while to take effect, results are not instantaneous. Search engines work in different ways, all with their own, constantly changing rules, policies and algorithms and this means it is difficult to predict when positive changes will be acknowledged, but over time a climb in ranking and appearance in search should be noticeable.
Any number of SEO specialists will offer you a free SEO audit, and I do that too, but what many are not able to address are some of the less controllable factors such as back-links (links to you from other relevant and authoritative websites) – there’s no point in buying back-links to your website (which can in fact lead to SEO degredation). Back-links need to be trustworthy and relevant to your business and something of a business networking and PR activity that I can also help with.
Being able to produce great website content copy and weave in all the most relevant and searched for keywords is also something we help customers create for their websites. Many SEO services ignore this aspect as free, basic SEO audits conveniently ignore keywords entirely.
The good news about great SEO is, very few smaller businesses are doing it well (and quite a few bigger ones are rubbish at it too – they just spend all their budgets on advertising )!
This means SEO offers a big opportunity for smaller businesses – with a relatively small investment into perfecting your SEO you can power past your competitors to the digital jungle treetops.
Tell me who your competitors are and I can see what their SEO is optimised for, the keywords they use and where you have opportunities to move ahead.
Find out more here about how I can take your business website to where it needs to be to attract the right customers, be found in search and ultimately convert leads into paying customers.
Working with tools we’ve invested in from the industry leaders in SEO, it is possible to to carry out analysis and tracking to an extraordinary level of detail for the best results.