Tips If Self Isolating And/Or Business Is Slow
If things aren’t looking good, business is slow and you have time on your hands because of cancelled bookings, then use this time to focus on how you can
1) save money when the crisis is over and
2) work on your business to improve it during this downtime.
Stay calm – don’t make any rash decisions or descend into a downward spiral – this will pass.
Create content for your website – focus on specific subjects and write either blog posts or additional content for your website pages. If you write some content but don’t know how to add it to your website, let me know, I will do it for you.
Review your own website – visit all the pages – see what needs updating, removing, changing. If you need some help making the changes, let me know, I will help you.
Research all the keywords relevant to your business and edit your website content to include some. Make a lovely big keywords document that you can refer to.
Take pictures of or about your business so you have lots of relevant, unique photos to use all year. If you need help adding them to your website, let me know, I will do it for you.
Drop your clients an email with an offer for later in the year – need help with that? Ask me, you can use my email system if necessary – I can send it out for you.
Tidy up your social media, make your most used ones shine. Add details, enable messaging and post information and updates on your page(s) regularly. Keep it upbeat and positive, we all prefer something to look forward to.
Record some instructional or informational videos about what you do. Use them on Social Media and/or your website. Ask me if you don’t know how.
This is what I have thought of so far, that I can offer to help you and things that you can do to remain positive and feel a little more in control. I will keep this list and ideas updated over the coming days and weeks and will post on my social media when there is anything new here.
Stay safe, stay calm, keep positive people, and we’ll get to the other side.
C J Strand Ltd