Does Your Business Have a Split Personality?
Does your business branding translate to social media and work across all your marketing assets including your website, printed products and other collateral?
Consistency is extremely important. You may want to subtly change your business persona on differet social media platforms to best communicate with the audience but maintaining a defined business appearance is paramount. For example, you may deploy a more corporate look on LinkedIn compared to a more quirky one on Instagram. The clever factor is knowing what each one looks right, whilst maintaining consistency to make the process easy.
Where you concentrate your efforts really depends on your social media planning and which demographic you want to reach. Knowing the type of images, the language specifics and topics of interest to your audience will all contribute to grabbing their attention.
Together we can look at who you want to reach, where they are and what persona you will use to engage with that audience. We can decide standard aesthetics for your content and ensure that your brand and therefore business is always recognised by people, wherever they find you.
Search engines now take into consideration the consistency of social media account information when evaluating your website ranking. Social media backlinks only count once, so it is important to get your profile for each one right.
You will find lots of information about the different aspects of social media on this website including my Top 5 Business Social Media Mistakes