Are You On Target For New Business Growth?
Organic search and unpaid Social Media can go so far to promote your business and reach new customers but beyond that, any serious business needs to consider paid advertising options within their marketing mix.
Never before has there been so many opportunities to reach your ideal customers. Your target audience may not know about you, and you may not know them right now, but if you know what your ideal customer looks like for a product or service, there are many organisations with the data to bring you together.
We can help you define client avatars, the individuals you want to reach, and determine the right advertising channels in which to deploy your campaigns. We can look at all the options – including but not limited to – search engines, social media, video, network advertising, remarketing, media partners and publishers.
The great stand-out factor about digital advertising is the laser focus that can be applied to campaigns ensuring that your budget is only spent on reaching people who are truly interested in what you are offering and are already looking, searching and researching.
On the flipside – you may have the opportunity to earn more revenue from your website as an advertising channel itself. Blogs and niche businesses are especially able to leverage their content to support advertising from others. The more advertisers who want to reach your audience, the better opportunity you have to benefit from this often ignored aspect of owning a well-constructed and optimised website.